{"id":365,"date":"2025-12-01T17:47:02","date_gmt":"2025-12-01T16:47:02","guid":{"rendered":"https:\/\/hub.novis.studio\/creatif\/?post_type=project&#038;p=365"},"modified":"2025-12-01T17:47:07","modified_gmt":"2025-12-01T16:47:07","slug":"identite-visuelle-moonwave-studio","status":"publish","type":"project","link":"https:\/\/hub.novis.studio\/creatif\/project\/identite-visuelle-moonwave-studio\/","title":{"rendered":"Identit\u00e9 Visuelle \u00ab Moonwave Studio \u00bb"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\ud83c\udf19 <strong>Description globale du projet<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moonwave Studio est une jeune marque sp\u00e9cialis\u00e9e dans la cr\u00e9ation de lampes artisanales inspir\u00e9es des formes et mouvements de la lune.<br>L\u2019objectif \u00e9tait de d\u00e9velopper une identit\u00e9 visuelle compl\u00e8te, moderne et po\u00e9tique, capable de refl\u00e9ter :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>l\u2019aspect artisanal des produits,<\/li>\n\n\n\n<li>leur dimension esth\u00e9tique minimaliste,<\/li>\n\n\n\n<li>la douceur et la lumi\u00e8re qui caract\u00e9risent la marque.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet inclut un logo sur mesure, une palette colorim\u00e9trique, plusieurs illustrations vectorielles, ainsi que des maquettes de packaging et de supports digitaux.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf <strong>Objectifs du projet<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er une identit\u00e9 reconnaissable et \u00e9l\u00e9gante.<\/li>\n\n\n\n<li>D\u00e9velopper une atmosph\u00e8re visuelle apaisante et premium.<\/li>\n\n\n\n<li>Concevoir des illustrations coh\u00e9rentes \u00e0 utiliser sur le site et les r\u00e9seaux sociaux.<\/li>\n\n\n\n<li>Proposer des maquettes r\u00e9alistes pour mettre en sc\u00e8ne les produits.<\/li>\n\n\n\n<li>Apporter \u00e0 la marque une personnalit\u00e9 forte et m\u00e9morable.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde9 <strong>Processus cr\u00e9atif<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Recherche &amp; moodboard<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analyse de l\u2019univers de la marque, \u00e9tudes des concurrents, inspirations autour des th\u00e8mes : lune, ombres, lumi\u00e8re diffuse, formes organiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Explorations graphiques<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Croquis initiaux, essais de formes circulaires, tests de textures et superpositions lumineuses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Cr\u00e9ation du logo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un symbole minimaliste repr\u00e9sentant une demi-lune stylis\u00e9e, associ\u00e9e \u00e0 une typographie fine et moderne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Palette de couleurs<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nuit profonde (#0D0F1A)<\/li>\n\n\n\n<li>Argent\u00e9 doux (#B7BBC6)<\/li>\n\n\n\n<li>Beige lumi\u00e8re (#FAF6F1)<\/li>\n\n\n\n<li>Bleu-gris lunaire (#3E4A5E)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Illustrations vectorielles<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ation d\u2019un set de 6 illustrations repr\u00e9sentant des phases lunaires, textures de lumi\u00e8re et silhouettes de lampes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Maquettes &amp; supports<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>packaging en carton naturel<\/li>\n\n\n\n<li>carte de visite minimaliste<\/li>\n\n\n\n<li>page d\u2019accueil web<\/li>\n\n\n\n<li>publications Instagram au style uniforme<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udee0\ufe0f <strong>Outils utilis\u00e9s<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adobe Illustrator<\/li>\n\n\n\n<li>Procreate<\/li>\n\n\n\n<li>Figma<\/li>\n\n\n\n<li>Photoshop pour les mockups<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcf8 <strong>R\u00e9sultat final<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une identit\u00e9 visuelle douce, moderne et immersive, parfaitement align\u00e9e avec les valeurs de Moonwave Studio.<br>Le design minimaliste renforce le caract\u00e8re artisanal des produits et cr\u00e9e une atmosph\u00e8re apaisante, id\u00e9ale pour une marque centr\u00e9e sur la lumi\u00e8re et les \u00e9motions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les illustrations apportent une coh\u00e9rence artistique et un ton po\u00e9tique, tandis que les mockups permettent \u00e0 la marque de se projeter concr\u00e8tement dans son futur univers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u2b50 <strong>Valeur ajout\u00e9e pour le client<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une identit\u00e9 forte et imm\u00e9diatement reconnaissable<\/li>\n\n\n\n<li>Un univers graphique complet pour tous les supports<\/li>\n\n\n\n<li>Une coh\u00e9rence visuelle renforc\u00e9e<\/li>\n\n\n\n<li>Un gain de temps pour la mise en march\u00e9<\/li>\n\n\n\n<li>Une perception premium aupr\u00e8s de leur client\u00e8le cible<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf19 Description globale du projet Moonwave Studio est une jeune marque sp\u00e9cialis\u00e9e dans la cr\u00e9ation de lampes artisanales inspir\u00e9es des formes et mouvements de la lune.L\u2019objectif \u00e9tait de d\u00e9velopper une identit\u00e9 visuelle compl\u00e8te, moderne et po\u00e9tique, capable de refl\u00e9ter : Ce projet inclut un logo sur mesure, une palette colorim\u00e9trique, plusieurs illustrations vectorielles, ainsi que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"project-category":[],"class_list":["post-365","project","type-project","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identit\u00e9 Visuelle \u00ab Moonwave Studio \u00bb - Pour les cr\u00e9atifs en pixels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.novis.studio\/creatif\/project\/identite-visuelle-moonwave-studio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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